Diesel StyleLab existed as an exclusive collection within the Diesel brand. Being at a higher price-level and applying to a different target group, the Diesel StyleLab stores required a distinct retail concept and design. Key features of this Pilot Store: we replaced the central part of the floor with reclaimed wooden planks and covered them with a transparent resin. The wood provided an attractive contrast with the surrounding dark red floor, while the transparent resin allowed the lighting of the basement to peek through. Following the shape and dimensions of the wood floor-inlay, we replaced the center of the ceiling with back-lit vertical slats. The front side of the slats remained white, while the backside was printed with a graphic which changed every season. A large infinity mirror was placed at the back wall of the store. This mirror became a key feature in all Diesel StyleLab stores.