This was the very first Diesel Store ever. The challenge was to design an eye-catching imaginative 1200 square meters Flagship store, reflecting and enhancing the Diesel brand. Our inspiration came from a broad range of sources, such as science fiction movies, industrial buildings, comic books, a mixture of materials and of course the building and the location itself. Key-features: 3 oversized stainless steel washing machines were installed into the facade of the building. Rotating independently of each other and lit at nighttime, they formed a striking addition to the notable facade. The wooden denim columns on the ground floor are rotatable and have internal storage space for the stockpile.When going upstairs with the escalator, the 3D glass tiles left and right displayed moving images of running men.