Dutch event agency ‘Wink’, asked me to join forces for the design of the Diesel stand at Bread and Butter Berlin. The concept of this multi-leveled booth of over 1000m2 was based on Diesel’s seasonal collection theme ‘Licence to Create’, a heroic movie theme, and their ‘Be Stupid’ advertising campaign. One of the main features was the facade built from over 20.000 VHS tapes. Inside the dome-shaped tent, 9 recording studios presented reinterpretations of epic movies, highlighting key-pieces of the Diesel collection.